Off-market owners,
ranked daily before you dial.
A Claude and Perplexity prospecting engine for Manhattan and the outer boroughs. Property Shark, Spokeo, and RocketReach feed a scoring pipeline that cross-checks StreetEasy, flags the non-listed owners most likely to sell, and lands the day's ranked list in your CRM by 7 AM Eastern. Newsletters, new development tracking, and neighborhood briefs ship monthly without you assembling a single chart by hand.
Three failure modes eating your prospecting week.
Every top-producing NYC agent I talk to lives with the same three. Different neighborhoods, same root cause: research without a system underneath it.
Owner research is hand to hand combat
Pulling Property Shark records, Spokeo phone numbers, and RocketReach emails one address at a time is the bottleneck. Triage happens in spreadsheets that never quite stay updated.
Listed vs not-listed is mental work
Knowing which owners are NOT on StreetEasy (the real off-market prospects) means cross-checking by hand every time. The signal lives across tabs, not in one ranked view.
Neighborhood newsletters take a week
Monthly briefings, new development tracking, and activity reports each take hours of manual data assembly. By the time the newsletter ships, half the data is stale.
A prospecting engine you own end to end.
A Claude and Perplexity prospecting engine that runs every morning before your first showing. Scrapers pull Property Shark records, Spokeo contact numbers, and RocketReach emails for every address in your target neighborhoods. Claude cross-checks each property against StreetEasy, flags the non-listed owners as prospects, and scores each one against your "most likely to sell" criteria (length of ownership, recent refi activity, life-event signals, owner age, transaction history) with written reasoning attached to every record. The day's ranked owners land in your CRM by 7 AM Eastern, tagged, prioritized, and ready for outreach. Perplexity handles the deep-research layer: monthly neighborhood market briefs, new development tracking from DOB filings, and the data visualizations that get dropped straight into your newsletter template. Add a new neighborhood yourself in fifteen minutes, no developer ticket required.
What you get. Phase by phase.
Every phase ships with concrete deliverables you sign off on before the next begins. No vague "ongoing collaboration" hours, no mystery scope.
- CRM build with custom owner fields (ownership tenure, last transaction, life events, contact)
- Property Shark, Spokeo, and RocketReach scrape configs deployed on first three target neighborhoods
- StreetEasy cross-check workflow flagging non-listed properties automatically as prospects
- Owner data spreadsheet pipeline (Claude-formatted, dropdown-ready, dedupe baked in)
- "Most likely to sell" scoring rubric calibrated to your specific seller signals
- Fit score 1 to 10 with written reasoning attached to every owner record
- Life-event flag detection (estate, divorce, vacancy, refi signals from public records)
- Daily 7 AM Eastern digest with the top ranked owners ready for outreach
- Prompt library for outreach copy, follow-up sequences, market briefs, IC-style memos
- CRM tagging logic, reminders, and follow-up cadence tied to owner score and stage
- Calendar integration for showing reminders, callback windows, follow-up tasks
- Notification routing for hot leads (text or push within 10 minutes of detection)
- Perplexity-powered monthly market brief generator for every tracked neighborhood
- Newsletter template with auto-populated data visualizations (median price, DOM, inventory)
- New development tracker pulling from NYC DOB filings and curated press sources
- Neighborhood activity tracker (recent transactions, sentiment, listings velocity)
- Self-serve guide for adding new neighborhoods (under 15 minutes per neighborhood)
- Loom walkthroughs for prompt library tuning, scoring rubric adjustment, newsletter edits
- All API keys, scraper accounts, and Claude plus Perplexity workspaces transferred to you
- Quarterly review cadence baked in for rubric calibration as your seller patterns evolve
Four weeks. Foundation to live.
Each week ships a working deliverable. Click any week to see exactly what lands in your account by Friday.
Deliverables this week
- CRM with custom owner fields (ownership tenure, last transaction, life events, contact)
- Property Shark, Spokeo, RocketReach scrapers configured for three pilot neighborhoods
- StreetEasy cross-check workflow flagging non-listed properties automatically
- Owner spreadsheet pipeline (Claude-formatted, dropdown-ready, dedupe baked in)
Deliverables this week
- Scoring rubric calibrated to your seller signals (tenure, refi, life events, age, history)
- Fit score 1 to 10 with written reasoning attached to every owner record
- Life-event flag detection (estate, divorce, vacancy, refi signals from public records)
- 7 AM Eastern digest with the day's top owners ready for outreach
Deliverables this week
- Prompt library for outreach copy, follow-up sequences, market briefs, IC-style memos
- CRM tagging, reminders, and follow-up cadence wired to owner score and stage
- Calendar integration for showing reminders, follow-up tasks, callback windows
- Notification routing for hot leads (text or push within 10 minutes of detection)
Deliverables this week
- Perplexity monthly market brief generator for every tracked neighborhood
- Newsletter template with auto-populated data visualizations (median, DOM, inventory)
- New development tracker pulling from NYC DOB filings and curated press
- All API keys, scraper accounts, and Claude plus Perplexity workspaces transferred to you
Let's walk this together.
A 30 minute call where I share my screen, walk through the architecture, show the Property Shark and StreetEasy cross-check running against a real Manhattan address, and confirm scope against your top three priority neighborhoods. Happy to walk through commercials on the call.